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Director, Public Relations & Social Media

Company: CDK Global
Location: Hoffman Estates
Posted on: March 21, 2020

Job Description:

We're looking for an enthusiastic, passionate and results-driven public relations and social media leader. Reporting to the global head of corporate PR and communications, this newly created role will develop and implement strategic external communications programs. The leader will be responsible for enhancing the Company's reputation with external stakeholders. This position will be responsible for building and cultivating relationships with automotive, technology, business and other industry journalists/influencers in both traditional and social outlets in line with business priorities. Priorities will include developing and implementing critical strategies such as mapping organization-wide content, engaging in proactive media and influencer relations, defining multi-platform social media conversations, and elevating executive and subject matter expert visibility with thought leadership programming. This role requires a passionate storyteller who can craft compelling communications and deliver impactful messaging - with a holistic perspective. The senior manager/director will own critical projects from design to implementation to achieving and reporting results.



The external communications leader will work in close partnership with communications managers and business partners across the organization to share the news with employees that will help build a network of engaged brand ambassadors.

Key Responsibilities
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Develop impactful, innovative communication and messaging methods across geographies, business units, and functions
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Develop and implement an external communications strategy to help improve organization reputation and elevate brand





visibility
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Partner with internal communications business partners to devise a holistic content strategy that includes educating and





energizing employees on the Company's strategic business objectives and key messages.
---


Create, distribute and measure frequent, innovative and varied communications
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Proactively compose and issue press releases on a variety of news, programs, and initiatives

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Develop and manage thought leadership initiatives - from content development to platform amplification
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Test and optimize external channels outside of email, including, video, podcasts, social, and new technology
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Interface with, and provide external communications strategy and support for, various groups including Sales, Customer





Experience, Product and Technology, Merger and Acquisition and other key areas.
---


Work with internal and external agency partners and Creative team members to ensure internal brand consistency across




the company
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Support crisis communications, M&A and other global initiatives as needed











YourMembership.Category: Marketing & Biz Dev, Keywords: Director of Public Relations

Keywords: CDK Global, Hoffman Estates , Director, Public Relations & Social Media, Advertising , Hoffman Estates, Illinois

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