Product Marketer, Specialist
Company: CDK Global
Location: Hoffman Estates
Posted on: January 12, 2021
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Job Description:
Accelerate Your CareerDrive global technologyWith more than $2
billion in revenues, CDK Global is a leading global provider of
integrated information technology and digital marketing solutions
to the automotive retail and adjacent industries. Focused on
enabling end-to-end automotive commerce, CDK provides solutions to
dealers in more than 100 countries around the world, serving
approximately 28,000 retail locations and most automotive
manufacturers. CDK Global solutions automate and integrate critical
processes from pre-sale targeted advertising to the sale,
financing, insurance, parts supply, repair and maintenance of
vehicles, with an increasing focus on utilizing data analytics and
predictive intelligence.We're large enough to make a difference but
small enough for your voice to be heard. This means that we are an
organization where every person matters. You can make an impact on
the success of our business and that of our customers regardless of
what career you decide to pursue.From data scientists to sales and
client service experts, we're hiring to support your growth and
ours - Green light your career.Position SummaryThis role is
responsible for supporting the establishment of the Go-To-Market
strategy and achieving the market and sales goals for their product
line. This role is responsible for supporting the positioning,
messaging, competitive differentiation, and enabling the Sales and
Marketing teams to ensure they are aligned and work efficiently to
generate and close opportunities for CDK.The responsibilities of
this role include all tasks associated with building and executing
an effective go-to-market strategy, including market
characterization, development of the go-to-market plan, driving and
delivering demand generation programs, influencing pricing and
distribution, enabling sales channels with tools and resources, and
defining market requirements and business cases for product line
investment.The Associate Product Marketer will be the company's
leading expert in their product's target market and value
proposition.Position Responsibilities & Essential functions.
Develops specific marketing plans and activities for products line
to establish, enhance and distinguish product placement in the
competitive environment.. Supports the go-to-market Strategy and
channel enablement development, advocacy and execution of an
operational go-to-market strategy integrating all elements of the
marketing and distribution mix . Exercise of creative business
judgment in optimizing the lifecycle profitability of the offering.
Voice of the Customer, working directly with end-users to ensure
best-in-class workflows and value proposition to the market. Works
with engineering and sales to develop new products or enhances
existing product(s) or product line(s). Ensures all appropriate
sales teams are adequately trained by working with training team
partners and provided tools to achieve their sales quotas.
Partnering with sales including customer discussions and formal
presentations. Ensures sales force receives sufficient training to
properly understand, present and position products to customers and
prospects. Progressive management of all external deliverables for
product launches in partnership with Product Manager. Support all
external facing channels with messaging and tools including
Field/Inside Sales, Enterprise Sales and Services teams . Product
Expert and presentation support of the product line's offering to
external audiences, including major automotive manufacturers, and
dealers. Provide content related to product line value propositions
and all collateral and sales tools. Support the development,
management and implementation of a marketing launch plan for their
product line. Support the development of market
Characterization/Targeting and communication of an actionable
segmentation and positioning strategy to guide development and
marketing of their product line. Contribute to marketing program
development of all programs driving product line awareness and
demand generationQualifications & Job Requirements. Bachelor's
Degree. 1-3 years' experience in Product Marketing, Market Analysis
or Channel Strategy. Knowledge of modern product marketing concepts
and techniques. Ability to develop and execute effective
business-to-business product marketing strategies. Market analysis
ability resulting in actionable market requirements maximizing
offering profitability. Strong foundation of analytic skills to
support communications and business case development. Excellent
communications skills, to both internal and external stakeholders,
both oral and written, highly skilled in content creation. Ability
to support and define market strategies for multiple sales
channels. 10-25% travelPREFERRED ATTRIBUTES & Qualifications.
Sales/Marketing experience. Automotive experience a plus. B2B and
B2C eCommerce experience a plusCDK Global knows you have passions
outside of work. You have family, friends, sporting events, and
lots of things going on. That's why we offer a comprehensive
benefits package to not only take care of you but your family as
well. All of our benefits are effective the first day of employment
including 401K matching, paid time off to re-energize, donate your
time to volunteer in your community, and tuition reimbursement to
name a few.At CDK, we pride ourselves on having a diverse
workforce. We value and celebrate the uniqueness of individuals and
the different perspectives they provide. We offer equal opportunity
employment regardless of race, color, religion, gender, gender
identity or expression, sexual orientation, national origin,
genetics, disability status, age, marital status, or protected
veteran status.
Keywords: CDK Global, Hoffman Estates , Product Marketer, Specialist, Other , Hoffman Estates, Illinois
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