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External Communications Manager

Company: CDKGlobal
Location: Hoffman Estates
Posted on: July 21, 2021

Job Description:

About CDK Global, Inc

CDK Global (NASDAQ:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sales, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

Position Summary

Reporting to the director of external communications, this position plays a critical role in helping develop and execute strategic media/influencer relations and speaking engagement programs in tandem with our audience-focused marketing teams. This position is responsible for building and cultivating relationships with technology, automotive, truck, heavy equipment and recreation industry journalists and influencers in line with business priorities. Additional responsibilities include key message development, speaker’s bureau management and bylined article strategy execution.

This role requires a passionate storyteller who works closely with business partners across the organization to identifying newsworthy stories, create compelling content and help subject matter experts conduct successful media interviews.


Position Responsibilities & Essential Functions

  • Drive day-to-day development and execution of media relations and influencer strategies that produce results against marketing goals and campaigns
  • Develop and refine messaging to support each initiative and media opportunity
  • Write and edit news releases, blog posts and other media materials
  • Identify, build and cultivate relationships with industry media and influencers
  • Oversee execution of speaker’s bureau, including internal management of submissions, presentation content and scheduling
  • Oversee execution of thought leadership content through bylined article submissions
  • Collaborate with agency team to produce impactful results
  • Work collaboratively within marketing segment teams as the external communications expert
  • Deeply understand the CDK business and its customer audiences


Qualifications & Job Requirements

  • Experienced media relations or journalism professional with a proven track record of driving high-impact awareness and engagement programs that delivered measurable results
  • 6-8 years of external communications experience
  • Exceptional verbal and written (AP Style) communications skills
  • Strong planning, project management
  • Skilled at relationship building and has an ability to influence without authority
  • Prior corporate or agency public relations experience preferred
  • Experience in automotive or technology industries preferred, but not required
  • Strategic thinker and strong implementer
  • Positive, driven and energetic team player with ability to roll-up sleeves and get the job done
  • Executive presence and strong business acumen a plus


CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Keywords: CDKGlobal, Hoffman Estates , External Communications Manager, Other , Hoffman Estates, Illinois

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